Brand Guidelines

Resources for presenting the Deck brand consistently and professionally.

Naming

“Deck” is a single word, always spelled with a capital “D”. It is the brand name of both the company and the product. When referencing the platform in copy, use “Deck”, not “Deck.co”, “the Deck app”, or “DECK”.

Correct

Deck

Incorrect

Deck.co

Incorrect

the Deck app

Incorrect

DECK

Wordmark

The Deck wordmark is bold, modern, and engineered for clarity. Its geometric forms and subtle custom cuts give the logo a forward-looking feel, reflecting the precision, intelligence, and momentum behind AI-powered work.

White wordmarkUse on dark backgrounds SVG Deck wordmark in white on a dark background Black wordmarkUse on light backgrounds SVG Deck wordmark in black on a light background On-brand wordmarkUse on brand green backgrounds SVG Deck wordmark in white on a brand green background

Usage

Provide plenty of space around Deck assets. Make them big or small, but give them room to breathe.

Do

  • Use the provided logo files without modification
  • Maintain clear space around the logo
  • Use on solid, uncluttered backgrounds
  • Use the white wordmark on dark, the black on light

Don’t

  • Alter, rotate, or distort the logo
  • Add effects like shadows or outlines
  • Use the logo as part of another company’s name
  • Place on busy backgrounds without contrast

Permissions

  • The Deck brand assets are proprietary
  • Do not imply affiliation or endorsement
  • Do not combine with other graphics
  • Contact us for any questions about usage

Primary colors

The primary palette centers around deep greens supported by neutral grays and near-black tones. This combination creates a visual system that feels grounded, modern, and sophisticated.

Secondary colors

The secondary palette introduces a broader range of colors used to support and expand the brand’s visual system. These tones add contrast, flexibility, and visual interest across illustrations, graphics, and backgrounds.

Gradients

Gradients are commonly used as backgrounds and sky motifs in generated imagery, but they can also be used in simpler contexts at the designer’s discretion.