Brand Guidelines
Resources for presenting the Deck brand consistently and professionally.
Naming
"Deck" is a single word, always spelled with a capital "D". It is the brand name of both the company and the product. When referencing the platform in copy, use "Deck" — not "Deck.co", "the Deck app", or "DECK".
Wordmark
The Deck wordmark is bold, modern, and engineered for clarity. Its geometric forms and subtle custom cuts give the logo a forward-looking feel — reflecting the precision, intelligence, and momentum behind AI-powered work.
Wordmark — White
Use on dark backgrounds
Click to Download
Wordmark — Black
Use on light backgrounds
Click to Download
Wordmark — On Brand
Use on brand green backgrounds
Click to Download
Usage
Provide plenty of space around Deck assets. Make them big or small, but give them room to breathe.
Do
- Use the provided logo files without modification
- Maintain clear space around the logo
- Use on solid, uncluttered backgrounds
- Use the white wordmark on dark, the black on light
Don't
- Alter, rotate, or distort the logo
- Add effects like shadows or outlines
- Use the logo as part of another company's name
- Place on busy backgrounds without contrast
Permissions
- The Deck brand assets are proprietary
- Do not imply affiliation or endorsement
- Do not combine with other graphics
- Contact us for any questions about usage
Primary Colors
The primary palette centers around deep greens supported by neutral grays and near-black tones. This combination creates a visual system that feels grounded, modern, and sophisticated.
Background Primary
#0D100FClick to Copy
Text Primary
#F6F6F6Click to Copy
Green 100
#60917EClick to Copy
Green 200
#286650Click to Copy
Green 300
#19483DClick to Copy
Green 400
#092C23Click to Copy
Secondary Colors
The secondary palette introduces a broader range of colors used to support and expand the brand's visual system. These tones add contrast, flexibility, and visual interest across illustrations, graphics, and backgrounds.
Accent Yellow
#FDFAC3Click to Copy
Blue Light
#A2B9E2Click to Copy
Blue
#547DC5Click to Copy
Lavender
#D4C5E9Click to Copy
Mauve
#C77BC1Click to Copy
Purple
#6C4A99Click to Copy
Gradients
Gradients are commonly utilized as backgrounds and sky motifs in generated imagery, but they can also be employed in simpler contexts at the designer's discretion.
White to Blue
#F6F6F6 → #A2B9E2
Blue Light to Blue
#A2B9E2 → #547DC5
Blue to Lavender
#A2B9E2 → #D4C5E9
Lavender to Mauve
#D4C5E9 → #C77BC1
Blue to Purple
#547DC5 → #6C4A99
Yellow to Blue
#FDFAC3 → #A2B9E2
Green Light to Dark
#60917E → #19483D