Glowtify is an AI marketing platform for B2B companies with small teams. Their platform covers marketing strategy, content planning, and content creation, with publishing across email, LinkedIn, Meta, and blogs, plus paid media and visibility in AI search on ChatGPT, Gemini, and Claude. No internal resources required.
To support this vision, Glowtify needed a data infrastructure that was both powerful and adaptable. They required a solution that could connect to multiple systems, align mismatched schemas, and deliver clean, reliable insights. That's where Deck came in.
The Challenge
Glowtify serves B2B companies built on legacy systems, each with their own unique marketing needs. Supporting this variety meant handling a wide array of data integration challenges:
- Their custom CMS required clean and consistent product and customer data to enable real-time on-site personalization.
- Mailchimp campaigns needed instant access to customer activity signals to personalize outreach and increase engagement.
- Seamless, real-time personalization and marketing automation using customer and product data from the WordPress site.
Managing all of these systems separately was slowing them down. Each new use case brought new complexity. Their engineering team was constantly building and maintaining individual pipelines for different tools.
"We didn't want to keep reinventing the wheel. We needed a single solution that could do the heavy lifting on the data side and keep up with the pace of our growth."
Marc, CEO at Glowtify
The Solution
Glowtify implemented Deck to create a unified and flexible data layer that could support multiple use cases with minimal friction.
- Mailchimp event data was ingested and normalized automatically, providing the real-time signals needed for timely, personalized messages.
- Their custom CMS was easily connected through Deck's flexible API, which adapted to schema changes without breaking their workflows.
Deck's schema mapping and enrichment capabilities ensured that data from all platforms was aligned and usable. Glowtify no longer needed to patch together different tools or transform data manually.
The Results
Since integrating Deck, Glowtify has seen meaningful improvements in both performance and productivity:
- New campaigns can now be tested across platforms faster, accelerating time to value.
- Clean, reliable data has led to more accurate targeting and higher-performing campaigns.
- Engineering overhead has decreased, freeing up developers to focus on strategic product enhancements rather than maintaining brittle integrations.
"With Deck, we don't have to worry about the plumbing. It just works. That means we can focus on delivering great features, not fixing pipelines."
Marc, CEO at Glowtify
Why Deck?
- Designed for modern marketing stacks, with real-time sync and schema normalization built in.
- Flexible enough to integrate with legacy tools and custom systems while adapting to future needs.
- Trusted by technical teams for its reliability, simplicity, and ability to scale with them.
Glowtify is building the future of smart, scalable marketing for B2B teams. With Deck as their data foundation, they're moving faster, staying lean, and delivering better results for their customers.