Role: Drive the market strategy and client engagement to position Deck as a leader in the sustainability sector.

Role Description: The GTM Lead for Sustainability will develop and execute a comprehensive go-to-market strategy tailored to sustainability-focused companies. This role will oversee the planning and execution of all market-entry initiatives, ensuring alignment with Deck's business objectives. The ideal candidate is a strategic thinker with a deep understanding of the sustainability market and a proven track record in driving successful market strategies.

Responsibilities

Strategy Development:

• Develop and implement a go-to-market strategy to establish Deck's presence in the sustainability sector.
• Identify and target key market segments and buyer personas.
• Collaborate with sales, product, and executive teams to align goals and messaging.

Client Engagement:

• Build and maintain relationships with key sustainability-focused clients and stakeholders.
• Understand client needs and tailor solutions to address their specific challenges.

Market Analysis:

• Conduct market research to identify trends, opportunities, and competitive landscape in the sustainability sector.
• Utilize data-driven insights to refine and optimize market strategies.

Brand Positioning:

• Enhance Deck's brand presence in the sustainability sector through targeted marketing initiatives.
• Ensure consistent messaging across all client interactions and marketing channels.

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Lead Generation:

• Drive the creation of high-quality, inbound lead generation programs specific to sustainability clients.
• Develop lead nurturing programs to move prospects through the sales funnel.

Collaboration:

• Work closely with the sales team to ensure seamless lead handoff and follow-up.
• Partner with product and executive teams to create compelling value propositions and messaging.
• Lead and manage projects with agencies and/or freelancers to support marketing efforts.

Budget Management:

• Track and report on the return on investment for market-entry activities.
• Ensure efficient allocation and utilization of resources.

Qualifications

Key Experiences:

• 5+ years of experience in a go-to-market or business development role, with a required background in the sustainability sector.
• Proven experience in driving market strategies and client engagement.
• Experience working with sustainability-focused companies.

Key Skills and Competencies:

• Ability to develop and execute comprehensive go-to-market strategies aligned with business goals.
• In-depth knowledge of the sustainability sector, including key players, trends, and challenges.
• Strong ability to analyze market trends, client needs, and competitive landscape to inform decisions.
• Excellent project management skills to handle multiple initiatives simultaneously.
• Outstanding written and verbal communication skills, with the ability to craft compelling messages and present ideas effectively.
• Ability to build and maintain strong client relationships.
• Familiarity with CRM systems (e.g Hubspot) and analytics tools.

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Key Personal Attributes

• Indefatigability: Ability to sustain prolonged, vigorous activity without becoming fatigued or giving up.
• Coachability: Receptive to feedback from others. Willingness to learn, adapt, and improve.
• Curiosity: Desire to discover new things. Eagerness to seek out knowledge, ask questions, and investigate the unknown.
• Humility: Non-inflated sense of self-importance, leaving proper space for others’ ideas and contributions.
• Integrity: Alignment of belief, speech, and behavior.
• Courage: Pursuit of what one knows is right, despite risks and fears.

Location:

• Preferably located on the West Coast to be closer to key clients and stakeholders in the sustainability sector.

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